Meet Pete
Peter Gardner, the founder of BABAO CACAO, has a diverse background in hospitality and chocolate-making.
In 2008, Pete ventured into the world of chocolate, opening Chocolate Alchemy in Loughborough. Despite no formal training, he honed his skills through online resources and dedication. In 2013 he opened Cocoa Amore earning a reputation for crafting high-quality handmade chocolates in the Midlands.
The Journey
Pete's latest venture, BABAO CACAO, stems from a unique insight gained during an industry presentation at Leicester College in May 2023, where he discovered the potential of cacaofruit juice. This inspired him to develop a sustainable beverage utilizing the often-wasted cacaofruit pulp, aiming to introduce a novel product to the UK market.
Throughout his journey, Pete has emphasized learning, innovation, and sustainability in the food and beverage sector. His experiences highlight the importance of adaptability and transforming challenges into opportunities. Beyond product development, Pete actively engages with the community in Leicester, supporting local initiatives through BABAO CACAO while promoting ethical practices.
He organizes educational workshops on chocolate-making and sustainable food production, partnering with local schools and charities to raise awareness about ethical enterprise. Internationally, BABAO CACAO collaborates with partners to enhance the livelihoods of cacao farmers and advocate for sustainable farming methods. By connecting consumers with the stories behind their products, Pete aims to positively impact the entire cacao supply chain, demonstrating that businesses can effectively balance quality, sustainability, and community support.
PJAMA Deliver
BABAO Is Born
Chris from Pjama Marketing sees his vision for the brand become reality with our first run, delivered fresh from our manufacturer in Wigston.
If you couldn't already tell we like to find the best local talent to partner with.
Our First Outing
Back In July 2023 After months of developing our initial concept, Cacao Quench, we were ready to introduce it to the people of Leicester. As you can see their feedback told us we were onto something special.
Early Days
Did you know we had a working name of Cacao Quench? Here is some of our very first promotional work.
#For The Love Of Chocolate
Cadbury's inviting us to join their 'For The Love Of Chocolate Campaign' cemented our position as one of the UK's most regarded independent chocolate companies.
Number 10
Representing independent business at Downing Street was quite an honour
'Customer First'
Our 'Customer First' approach to business got us all the way to the final 10 of the Best Small Shop Competition at Parliament
Innovation Baked In
Since Cocoa Amore opened with have striven to innovate. Staying curious helped us create BABAO CACAO